On July 9th, 2025, at Shenzhen headquarters, President Simon Wu, alongside departmental leaders, convened to review the achievements of the first half of the year and to lay a solid foundation for future progress. As a pivotal step forward, the “2025 Second Half Goal and Responsibility Agreement” was officially signed, marking the transition from planning to full-scale execution across all operational levels.

As a key initiative to advance the company’s strategic objectives, the Goal and Responsibility Agreement for the second half of the year plays a vital role in clarifying roles and responsibilities, reinforcing task accountability, and stimulating operational momentum. Through this mechanism, the company aims to strengthen employees’ sense of ownership and systematically drive the efficient execution of all work initiatives.

At the signing ceremony, President Simon Wu emphasized the deeper significance of the Goal and Responsibility Agreement: “This agreement is not merely a commitment; it serves as a cornerstone for building alignment, fostering intrinsic motivation, and ensuring effective execution. It calls on every manager and every employee must internalize their responsibilities and tightly integrate personal goals with those of the team and the SIMPLE as a whole.”

A New Mechanism, A New Momentum. The comprehensive implementation of the Goal and Responsibility Agreement marks a renewed emphasis on goal-oriented management across the company. Driven by this system, SIMPLE is fully equipped and ready to embrace the more challenging targets and deliver outstanding service quality in the second half of the year — striving with full commitment to reach new heights once again.